Madonna Cover

Images used

- Madonna
- Not showing her face --> audience know who she is
- Infrequent facial expressions --> those shown show control
- Predominantly pink --> disco theme
- Air brushed
- Reinvention --> her latest image showcased in booklet
- Sparkly heels --> disco, but not designed to dance in
- Gold mirror ball
- Image to the right (on front cover)
- Disco ball effect background & disk
- Background predominantly black --> night --> disco
- Kaballah bracelet made to stand out by pose --> exclusive to her --> press coverage
- Focus on legs & bum
- Mirrors
- Only one image with direct eye contact --> shows she's incharge?
- Pink sticker --> feminine
- 80s dress style --> dance & flexibility
- Very pale skin -->youthful looking
- Posed --> attempts to look younger --> flixible

Text

- Neon lights effect --> disco
- Disco ball as 'o'
- Title written in elegant font and to the bottom left in white --> not very important
- Same font is used throughout the inlay and back cover -->feminimity, like handwriting -->more personal?
- 'Madonna' is main text, capitalised, large font, central --> sells the cover
- Track listing on back to the right --> doesn't stand out
- Track listing inside central --> more important
- "Non stop, all dance tour de force" sticker on the cover further supports the disco/dance theme
- "Explicit lyrics" --> style of lyrics & poses --> sexually explicit

Anchorage

- Disco theme runs throughout
- Disco ball
- Colours used
- Album title

Iconography

- Kaballah bracelet --> widely publicised about her
- Poses show off flexibility --> known for her working out & attempts to be youthful
- Disco/pop/dance --> imagery
- Colours (pink) --> femininity

Institutional

- Mainstream --> nothing niche, a conventional cover
- High budget --> air brushing
- Well known label --> obviously invested heavily
- Had several albums before --> not using image to sell, expectation of name being enough

Audience

- Female --> colour, genre
- Familiar with Madonna
- Mainstream
- Gay market

The front's function is to attract attention and sell the CD to consumers
The back's function is to contain all the required information (track listing, bar code, producers etc.)