Applying Theory To My Video

Andrew Goodwin's Theory (Dancing in the Distraction Factory, 1992)

- Music videos contain genre signifies e.g. dance routines for a boy band e.g. Take That's 'Shine' Video
In my video:
--Performance based

- Record labels demand 'visual hooks' (close ups of the star) which may be developed into the star's 'visual style' e.g. the 'Busted jump' or 'money shots' of the star's/band's face(s)
In my video:
-- "I need a hero" action of turning to look to the camera

- Frequent inter textual references (to film, TV, other music videos, celebrities etc.) e.g. Eminem's 'Just Loose It' Video
In my video:
-- Wonder Woman

- Visuals either illustrate, amplify or contradict the song's lyrics
In my video:
-- Two actions illustrate whilst most contradicts

- References to voyeurism particularly of the female body (although increasingly the male body too) e.g. Jennifer Lopez's 'Jenny From The Block' video
In my video:
-- Not as such in my video

What I've learnt from theory lessons

From our lessons on music video theory I learnt these five top things:

1. Music videos don't follow the rules of classic Hollywood cinema (CHC), continuity editing is almost totally forgotten in most cases. This is something that will probably be vital for my own video as our scenarios aren't going to be shot to make continual sense, we will be breaking them up and moving them around.

2. Shots can be put in for no apparent reason for example the shot of the work in Marilyn Manson’s 'Beautiful People' isn't explained or repeated throughout the video. We may use this in the video we make as we could use shots of Wonderwoman and Ava together posing randomly in the video

3. The illusion of an edit can be created through the movement of the camera, something which we will try out on our own shoot.

4. Music videos don't have to complete actions or make chronological sense, shots can also be used without explanation as well as revealing space slowly.

5. MVs showcase the star, ALWAYS!