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Saturday, November 8, 2008

Applying Theory To My Video

Andrew Goodwin's Theory (Dancing in the Distraction Factory, 1992)

- Music videos contain genre signifies e.g. dance routines for a boy band e.g. Take That's 'Shine' Video
In my video:
--Performance based

- Record labels demand 'visual hooks' (close ups of the star) which may be developed into the star's 'visual style' e.g. the 'Busted jump' or 'money shots' of the star's/band's face(s)
In my video:
-- "I need a hero" action of turning to look to the camera

- Frequent inter textual references (to film, TV, other music videos, celebrities etc.) e.g. Eminem's 'Just Loose It' Video
In my video:
-- Wonder Woman

- Visuals either illustrate, amplify or contradict the song's lyrics
In my video:
-- Two actions illustrate whilst most contradicts

- References to voyeurism particularly of the female body (although increasingly the male body too) e.g. Jennifer Lopez's 'Jenny From The Block' video
In my video:
-- Not as such in my video

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