Fall Out Boy's UK Marketing

Website
http://www.falloutboyrock.com/
- Merch shop
- fan list emails
- Q&A
- Photos
- Journal
- Competitions

Friends Or Enimies
http://www.friendsorenemies.com/
- Photos
- Journal

Buzznet
www.buzznet.com/tags/falloutboy/
- Photos
- Community
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MySpace
http://www.myspace.com/falloutboy
- Music
- Bulletins
- Blog posts
- Add as a friend
- Fan codes

Facebook
http://www.facebook.com/pages/Fall-Out-Boy/
- Become a fan
- Videos
- Wall posts
- Photos
- Song clips

Clandestine Industries (Pete Wentz's clothing company)
http://www.clandestineindustries.com/

Magazines
- Frequently in Kerrang! - posters, interviews, reviews
- Had an NME cover
- Rock Sound cover and pull outs
- Teen girl magazines eg Sugar

TV
- Interviews on several Channel 4 shows eg Popworld, Transmission
- Performances on above shows
- Prize giveaways

Live shows
- Tours at least once a year
- Summer festivals eg Reading & Leeds (usually)
- 2007 Decaydance festival

Other stuff
- Free online EP for limited time with release of 3rd album
- Radio interviews
- Online adverts eg MySpace

Everything online aims to create a sense of community for fans and with adverts places on popular web pages they are able to attract new fans.

Here's your group work on Marketing!

Marketing Strategy Reflection

What did I miss out/what would I change?

1 - Below the line marketing, we could have used more
2 - Better TV shows for the band to be featured on (not Jonathon Ross!)
3 - Marketing campaigns that would be more accessible to a wider section of our audience
4 - Would use stranger PR stunts, not 'generic' ones that everyone does
5 - Wouldn't use typical associations such as Girls Aloud, I'd pick lesser known people

What have I learnt?

1 - USPs help to promote a band & is needed to stand out
2 - Merch can be produced cheaply at home
3 - You can break conventions and still have a successful marketing campaign
4 - It isn't as straightforward to get onto the radio as I first thought
5 - You can be clever when you release material eg the day after people get paid
6 - Space is an asset rather than something that has to be filled
7 - An image for a band has to e carefully constructed, it doesn't just come together on its own
8 - Artists do not automatically play big venues, they can choose to remain in smaller venues
9 - Carefully constructed line-ups are aimed at several ethnicities
10 - Timing is everything