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Tuesday, July 29, 2008

Fall Out Boy's UK Marketing

Website
http://www.falloutboyrock.com/
- Merch shop
- fan list emails
- Q&A
- Photos
- Journal
- Competitions

Friends Or Enimies
http://www.friendsorenemies.com/
- Photos
- Journal

Buzznet
www.buzznet.com/tags/falloutboy/
- Photos
- Community
-

MySpace
http://www.myspace.com/falloutboy
- Music
- Bulletins
- Blog posts
- Add as a friend
- Fan codes

Facebook
http://www.facebook.com/pages/Fall-Out-Boy/
- Become a fan
- Videos
- Wall posts
- Photos
- Song clips

Clandestine Industries (Pete Wentz's clothing company)
http://www.clandestineindustries.com/

Magazines
- Frequently in Kerrang! - posters, interviews, reviews
- Had an NME cover
- Rock Sound cover and pull outs
- Teen girl magazines eg Sugar

TV
- Interviews on several Channel 4 shows eg Popworld, Transmission
- Performances on above shows
- Prize giveaways

Live shows
- Tours at least once a year
- Summer festivals eg Reading & Leeds (usually)
- 2007 Decaydance festival

Other stuff
- Free online EP for limited time with release of 3rd album
- Radio interviews
- Online adverts eg MySpace

Everything online aims to create a sense of community for fans and with adverts places on popular web pages they are able to attract new fans.

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