Marketing Strategy Reflection

What did I miss out/what would I change?

1 - Below the line marketing, we could have used more
2 - Better TV shows for the band to be featured on (not Jonathon Ross!)
3 - Marketing campaigns that would be more accessible to a wider section of our audience
4 - Would use stranger PR stunts, not 'generic' ones that everyone does
5 - Wouldn't use typical associations such as Girls Aloud, I'd pick lesser known people

What have I learnt?

1 - USPs help to promote a band & is needed to stand out
2 - Merch can be produced cheaply at home
3 - You can break conventions and still have a successful marketing campaign
4 - It isn't as straightforward to get onto the radio as I first thought
5 - You can be clever when you release material eg the day after people get paid
6 - Space is an asset rather than something that has to be filled
7 - An image for a band has to e carefully constructed, it doesn't just come together on its own
8 - Artists do not automatically play big venues, they can choose to remain in smaller venues
9 - Carefully constructed line-ups are aimed at several ethnicities
10 - Timing is everything